1. User responsive design: Create individualized experiences.
There is a definite trend when it comes to user-responsive design that will continue into 2018. Individualized experiences that stem from chat bots or conversational interfaces are definitely seeing an increase as people are wanting a more customized interaction.
One such example is age-responsive style, a feature that tweaks the user’s experience slightly - an alter in font size, color, etc. - based on age in order to accommodate young or older users. This results within an interface that adapts to the user, ensuring ease of use for all.
2. Voice interfaces
Voice User Interfaces have seen a definite rise in reputation with features such as Siri, OK Google, and Amazon’s Alexa. These are extremely useful when typing is not possible. They can also be a valuable tool when the user is unable to keep their visual attention on the display screen because they’re engaged in another activity.
Voice User Interfaces can help simplify user encounter by eliminating the need to type. As such, user experience is simplified along with expedited. The increase in the use of Voice Consumer Interfaces will likely continue into 2018 because of this of its practicality in these situations.
3. Cloud based apps
We are seeing a steady upsurge in 2017 of cloud based apps and 2018 will be no different. Many newer applications require a lot of storage so the usage of cloud based storage is unavoidable. Being connected to the cloud is also a factor to consider for apps that are linked to the IoT.
With many of us using a variety of devices, cloud based applications also allow for more seamless and secure transitions between devices
4. No more hamburger menu
They may seem insignificant, but eliminating hamburger menus from your apps will increase navigation clicks. While it’s easy to use and cherished by many, Spotify found that getting rid of the hamburger menu from their app increased their navigation clicks by 30%. This is a significant difference. YouTube did away with them and switched to a tab-centered menu, greatly enhancing user friendliness.
These example implies that even features that appear to be popular can have a negative effect of application engagement. We anticipate that in 2018, more applications will do away with the hamburger menu.
5. No more passwords
You’re probably sensing a tendency here in that most predictions for 2018 handle making user experience simpler and more straightforward. Remembering a litany of passwords can simply complicate user experience.
In 2018, we can expect that many services will migrate from the use of passwords to verification codes in order to make authentication a little easier. The entire year will also continue to bring an expectation by users of more effortless authentication methods.
6. More attention to color and typography
Mobile and desktop screens differ (most obviously in size) so what works well with regards to color and typography for a smaller mobile screen won’t work as well for a huge desktop screen. We have a tendency to scroll through articles more quickly when looking at a mobile screen simply because using a mouse is definitely slower than thumb scrolling.
For this reason, text on a cellular device needs to be very clear, with color choices that make it simple to read text even when thumb scrolling through it quickly. Typography is important here and we are able to anticipate more importance placed on it to be able to improve clarity across all gadgets.
7. Push notifications: focusing on getting back to our lives
We’ve seen it already with a few apps such as for example in the “Mic” news app. We think designers will actually end up being creating apps to get you off your device and back into the world. We are actually working with a client now doing an app to do just this for start in 2018.
8. Synesthetic feedback: Uniting the senses in user experience
Whether users feel this oversteps some boundaries or not, you have to admit this is very exciting. Synesthesia (meaning “union of the senses”) refers to eliciting a sensation in one sense by stimulating another. People with synesthesia may hear a certain word and then involuntarily experience a particular unrelated taste. For example, in lexical-gustatory synesthesia, the word “table” may taste like apples.
Scientists are trying to determine how the neural pathways in people with synesthesia differ from those without the condition. Using this information, UX designers can plan to integrate synesthetic opinions into their user experience.
For example the image above, did this elicit the perception of a specific scent? Possibly the smell of new coffee? or the smell of refreshing coffee beans you’ve just opened? These types of perceptions can add to the experience of future applications.
9. More movement
By this, we mean literally more movement. Many applications and websites have a multitude of things vying for our attention. Images that move will eventually win out. Apps will focus on incorporating more movement when important information or other features not to be missed are concerned. Ads will certainly benefit from standing up out by incorporating motion.
One thing to note is that excess movement can have the unintended effect of overwhelming an individual. Movement must be obvious enough to notice, but subtle enough never to be off-putting.
10. Android first
Sorry Apple (I’m an iPhone guy myself), but presently, 79% of mobile programmers choose Android over iOS when building apps. There’s no cause to believe this pattern earned’t continue well into 2018 and beyond. It’s anticipated that by 2020, Google Enjoy’s downloads will surpass those of the App Store.
Several factors are at play here. Android’s sales are greatly supported by growing smartphone sales in emerging markets such as India. Furthermore, vendors are showing a preference for Android, particularly for its focus on security and improved Operating system.
While we can’t predict future UX design trends with 100 percent certainty, we can look at past styles to greatly help determine future ones. With a focus on streamlining and simplifying user experience, we hope many - if not all - of these predictions come to fruition.
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